ANNE MARIE LONGTINE
CONCEPT // CREATIVE DIRECTION
Ahhh, your well-deserved weekend BBQ is about to be interrupted by an award-winning performance, a dramatic spectacle, a theatrical extravaganza, a crescendo of tragedy and fireworks…(wait, is this too much?)
Don’t let everyday injuries ruin everyday moments.
Cut the Drama.
Minor injuries can often quickly escalate into something bigger than they are - if not treated quickly and easily. With Hansaplast, we wanted to communicate that using their three wound-cleansing, wound-protecting, and wound-healing products could be done simply and easily, with zero drama.
We rolled out a global digital campaign for all markets.
SENIOR ART DIRECTOR | Anne Marie Longtine
PRODUCTION | MediaMonks
DIRECTOR | Ted Alkamade
CLIENT | Hansaplast
AGENCY | Wunderman Thompson