We had to build a story that was true to Infiniti and their drivers. And so we created a spot about starting new traditions, Infiniti style. It's not about throwing old ones away (we still like Christmas), it's about making traditions as unique as you and your car are.
DIRECTOR | Joaquin Baca-Asay
EXECUTIVE CREATIVE DIRECTOR | Michael Raso
CREATIVE DIRECTORS | Jason Pierce, Mark St. Amant
CONCEPT/ART DIRECTOR | Anne Marie Longtine
CONCEPT/COPYWRITER | Sarah Turner
ORIGINAL SCORE | JSM Music
CLIENT | INFINITI USA
AGENCY | Crispin Porter + Bogusky