As a way to introduce the Infiniti QX30 as a new model in the U.S. showrooms, we concepted and created a video to play in retailers that tells the story of the car. This particular model is for the young, progressive urbanites. For them, the idea of moving forward is more than a direction. It's a belief and a vision.
CREATIVE DIRECTOR | Doug Kohnen, Bryan Carson
ART DIRECTOR | Anne Marie Longtine
COPYWRITER | Sarah Turner
CLIENT | INFINITI USA
AGENCY | Crispin Porter + Bogusky