Kraft Mac & Cheese was looking to have a social campaign that would be both entertaining and engaging, so we used our noodles to put a spin on the popular "That's What She Said" punchline by adding just a little bit of cheese. We designed posts that were both family-friendly with a nod to the more adult humor, and the campaign had great success.
CREATIVE DIRECTOR | Peter Knierim
CONCEPT/ART DIRECTOR | Anne Marie Longtine
CONCEPT/COPYWRITER | Sarah Turner
CLIENT | Kraft Mac & Cheese
AGENCY | Crispin Porter + Bogusky