• Work
  • About

ANNE MARIE LONGTINE

CONCEPT // CREATIVE DIRECTION

  • Work
  • About
NM_ASMR_LandingPage_HomepageMainstage_3080x1000.jpg
img_2.png

To promote the NIVEA MEN Sensitive Skin range with Real Madrid, we wanted to create a skin-tingling experience that brought viewers into game day preparation.

The result? An ASMR film following the behind-the-scenes of (NIVEA) men who make game day happen: the security guard, the greenskeeper, the physical therapist, and, of course, the Real Madrid player.

Listen with headphones and be prepared to feel sensitive.

A wide range of digital assets were posted across the channels, inviting viewers to pick their favorite character for additional content.

OtherAssets_Digital.jpg
OtherAssets_Website.jpg

SENIOR ART DIRECTOR   |   Anne Marie Longtine
PRODUCTION   |   MediaMonks
DIRECTOR   |   Jeroen Willekens
CLIENT   |   NIVEA MEN x Real Madrid
AGENCY   |   Wunderman Thompson