ANNE MARIE LONGTINE

When you need me. When you need someone to show up.

This campaign was about more than just getting from point A to point B… it was about the moments that matter most. We told three different stories, where each protagonist was facing unexpected hurdles, delays, or doubts, but all sharing one thing: they needed to be somewhere important. And they made it… just in time.

In each story, Uber steps in quietly, seamlessly, when plans fall apart. A tap, a car, a deep breath… and forward again. The journey is more than transport; it's trust, timing, and the reassurance that someone’s got your back when you can’t afford to be late.

DIRECTOR   |   Rune Milton
CREATIVE DIRECTOR   |   Anne Marie Longtine
CLIENT   |   Uber
AGENCY   |   Scholz & Friends Berlin