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ANNE MARIE LONGTINE

CONCEPT // CREATIVE DIRECTION

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Just as films move people emotionally,
Uber moves them physically.

As official sponsors of the 73rd Berlinale, we celebrated the connection between Uber and the festival through a creative collaboration with Berlin-based artists.

Together, we launched a film-inspired fleet, offering people a chance to win Berlinale tickets and themed rides. To kick off the festival, four Uber vehicles were repainted by four artists, each reflecting a film genre that influenced their work. These cars hit the road during Berlinale week, giving riders a unique, artful way to travel to and from the festival.

Humour, by Esra Gülmen
Fantasy, by Nadine Kolodziey
Science Fiction, by Tape That
Traditional Animation, by Kicki Yang Zhan

1_humour.png 2_Fantasy.png 3_SciFi.png 4_Animation.png

CREATIVE DIRECTOR   |   Anne Marie Longtine
CLIENT   |   Uber / Berlinale
ARTISTS   |   Esra Gülmen, Nadine Kolodziey, Tape That, Kicki Yang Zhan
PHOTOGRAPHER   |   Delia Baum
AGENCY   |   Scholz & Friends Berlin