Together, we launched a film-inspired fleet, offering people a chance to win Berlinale tickets and themed rides. To kick off the festival, four Uber vehicles were repainted by four artists, each reflecting a film genre that influenced their work. These cars hit the road during Berlinale week, giving riders a unique, artful way to travel to and from the festival.
Humour, by Esra Gülmen
Fantasy, by Nadine Kolodziey
Science Fiction, by Tape That
Traditional Animation, by Kicki Yang Zhan
CREATIVE DIRECTOR | Anne Marie Longtine
CLIENT | Uber / Berlinale
ARTISTS | Esra Gülmen, Nadine Kolodziey, Tape That, Kicki Yang Zhan
PHOTOGRAPHER | Delia Baum
AGENCY | Scholz & Friends Berlin