Music has the power to unite.
It once brought East and West Germany together, as David Hasselhoff sang “I’ve Been Looking for Freedom” atop the Berlin Wall. Now, decades later, we invited him back… not to reunite a nation politically, but to bring it together through something just as universal: food.

Because 35 years on, there’s still a kind of freedom many Germans haven’t fully embraced: culinary freedom. Millions were unaware of the endless food choices available right at their fingertips. Until now. It’s time for David’s return. This time, “Looking for Freedom” becomes “Looking for Schnitzel.” Or Tacos. Or Pizza. Or…you get the picture.

Together with German rap icon Nura, the anthem is reimagined: a fresh, modern take on the 80s classic. Their unlikely duo brings a powerful message: food variety and delivery have never felt so liberating.

But did we stop there? Pfft, as if!

If you’re hungry for more, check out the full performance:

EXECUTIVE CREATIVE DIRECTOR | Jörg Waschecio, Robert Krause
CREATIVE DIRECTORS | Anne Marie Longtine
CLIENT | Uber Eats
AGENCY | Scholz & Friends Berlin